Hanrakbang (韩乐坊) is operated by Chairman Yan Wei Guo (东建 诚润发展集团, 闫卫国 董 Affairs 长), is located in the core area of Weihai City's oral district, adjacent to bus stops, train stations, and intercity railway terminals, and 5 minutes from Weihai New Port and 20 minutes from Weihai International Airport. The total area of the commercial district is 1.17 million square meters and is one of the top 10 cultural industry brands in the country, AAA-class tourist attractions, Shandong Province's key cultural industrial complex, provincial tourist leisure shopping street, and Weihai City.

In accordance with the construction needs of "Korea-like" Korea, Hanrakbang will construct Hanrakbang Street and Uptae layout with high standard planning design to gather Korean-specific commerce, highlighting Korea's pongto and culture, and creating the most powerful commercial district in Korea, creating a commercial district with Korean culture characteristics. It plans and builds commercial and trade distribution industries, culture and tourism industries, medical beauty health care industries, upgrade the three major industries into core industries, give them inner positioning, promote convenience and free development of foreign trade, create a global commercial district and create a Korea-China FTA service trade industry pilot complex. Based on the culture by converging the traditional cultures of both Korea and China into commercial operations, it is also building a bridge for overall communication and exchange between the two countries, including commerce, tourism, economic trade, and art.

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The commercial district of Hanrakbang aims to create tourism, recreation, and a healthy life with the theme of Korean culture and innovative culture as the main subject. Under the theme of "Come to Hanrakbang to appreciate the atmosphere of Korea, taste Korean food, and purchase real Korean products," it combines creative taema culture with Korean fashion, leisure, entertainment, and cultural creativity and integrates various businesses such as culture, food, entertainment, medical care, apartments, hotels, and shopping. The commercial district has business plans for the Korea Commodity Exchange Center, Dream Town, Import Duty-Free Product Experience Center, and Lotte Culture Plaza, which fully demonstrate the convenience of designation, transportation, culture, and trade of Weihai and Korea. After many years of construction and operation, the Hanlafang commercial district has been approved continuously for major cultural industry demonstration bases in Shandong Province, provincial tourist shopping streets, and national AAA-class tourist attractions.

It has now become a platform for the exchange of culture, art, goods, tourism, information and friendship between China and Korea, is a center of Chinese exhibition and trade of authentic Korean brands and goods, a golden hub for Chinese and Korean tourism industries, and operates as a Chinese experience center for Korean architectural culture, folk culture, tourism culture, food culture, fashion culture, residential culture and intangible culture.

 GGBTV 2023. 7. 15

* an original article : http://www.ggb.pe.kr/news/226730