:: K-TALENT ::

Notice / News

- We filmed a promotional video for the Taekwondo Challenge nationwide
- Led by Professor Lee Ji-sung of Kukkiwon Theory
- Kukkiwon Public Relations Office, "Don't Know Me"? Take a back seat

The general assembly of the Bureau International des Expositions (BIE) is about 40 days away for bidding of World Expo 2030, and President Yoon Suk Yeol and each governmental department, including Ministry of Culture, Sports and Tourism, are pitching in.

Professor Lee Ji-sung of Kukkiwon (Professor of Kukkiwon, Consultant of Cheong Wa Dae K-Tourism Bureau) organized the national Taekwondo challenge promotional video to attract the World Expo 2030 to Busan. The video featured President Lee Dong-sup of Kukkiwon, 20 demonstration team members (leader : Nam Seung-hyun), and 10 foreign artists from the Korean entertainment agency, AEGIS (CEO, Mrs. Kwon Seo-ryeong).

After finishing the video, President Lee dong sup said, “It is natural for Kukki Taekwondo to help promotional video for Busan World Expo 2030. and With the energy of 150 million Taekwondo people from 204 countries around the world. The foreign artists from AEGIS also collaborated with our demonstration team members, and this is a crucial base for globalization of Taekwondo. Professor Lee taught these foreign artists for one hour, and I was impressed by their great moves. I also heard that each of them has more than thousands of global followers on their social media accounts. I sincerely hope to work with them more, and find new ways to globalize Taekwondo.”

CEO Kwon of AEGIS said, “I watched the powerful and beautiful performance by the Kukkiwon demonstration team, and I once again realized why Taekwondo is the national martial art. AEGIS will try its best to find ways to globalize Kukki Taekwondo.”

Paronetto Sofia from Italy (26, Model) said, “I’ve been living in Korea for three years, and it was such a meaningful opportunity to be in a promotional video for attracting Busan World Expo 2030. I also had a chance to learn Taekwondo briefly today, and I really enjoyed it. I think Taekwondo is great for losing weight and protecting my body. So, I plan to start training Taekwondo at a Taekwondo Dojang(Academy).”

Alba Téllez Muñoz from Spain (28, Actor) commented, “I actually trained Taekwondo in Spain. Taekwondo is the second most popular sports after soccer in Spain. It also made me feel sad because Koreans don’t realize that Taekwondo is actually a global sport. Anyway, I’ve always admired Kukkiwon demonstration team, and it was like a dream to make a video with them.”

The promotional challenge video of Kukki Taekwondo will be uploaded and spread globally via official YouTube channel for Busan World Expo 2030 Promotion, and YouTube channels and social medial accounts of Ministry of Culture, Sports and Tourism and local governments.

The host city of World Expo 2030 will be elected by BIE General Assembly taking place on November 28, 2023, and 181 member countries will vote for the host city.

But, Kukkiwon Public Relations Department, "We don't know this kind of performance"?

Ease Participants> SHIN QIAN CHEW Jusinchen (Singapore), Scarlett Better Scarlet Better (Columbia), JULIA Julia (Spain), Paroneto Sofia Paroneto Sofia (Italy), Alba Téllez Mun ̃oz Alba Teyes Muñoz (Spain), Matheus Matheus (Portugal), Cho Mi-ra (Korea), Park Gyu-ri (Korea)